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The International Society for Patent Information Professionals

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Personal Branding: Communicating the Authentic You

  • 27 Apr 2013
  • 1:30 PM - 4:30 PM
  • Hilton Alexandria Mark Center, Magnolia C
  • 29

Registration


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Free workshop for PIUG Members Only

This workshop is designed to assist business owners and employees to...

  • Define the concept of Personal Branding - verbal and visual
  • Identify and reach their target audience
  • Develop a Unique Value Proposition to differentiate their Personal Brand
  • Communicate their Brand through various strategic marketing tools, including
    • Resume
    • LinkedIn
    • Elevator Pitch
    • Business Cards

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